Excerpted from The Farm to Market Handbook by Janet Hurst. Putting the Plan to Work Review your marketing plan with your team. It is important to have everyone on board and moving in the same direction. After the plan is written, there will be a document to go to, to assist in decision-making processes. Although […]

Excerpted from The Farm to Market Handbook by Janet Hurst. Find a newsletter template online. Start with a one-page (front and back) format. Create a header with your farm name, logo, and contact information. Write the newsletter with the current season in mind. Include details about your farm but don’t get too personal. Write about […]

Excerpted from The Farm to Market Handbook by Janet Hurst. Brokers can assist the farmer in accessing a broad range of clients. They have made the inroads with chefs, restaurants, food suppliers, and other markets. Their business is to help you sell your products, for a fee. Some brokers add their fee on top of […]

Excerpted from Bioshelter Market Garden by Darrell Frey   Many people get started in market gardening by selling excess produce from their home garden. This is a reflection of the origin of traditional farming around the world. In traditional economies, the farm household produced many products for home use. Excess crops were sold or traded for […]

Excerpted from Bioshelter Market Garden by Darrell Frey Marketing Farm Products Market gardening is two interwoven businesses; growing produce and selling produce. Writing in their book Natural Capitalism, Paul Hawken, Hunter Lovins and Amory Lovins, show that farmers’ income represent less than one percent of the gross domestic product of the US. However, “those who sell to […]