Excerpted from The Farm to Market Handbook by Janet Hurst. Finding laborers is often one of the most difficult obstacles for a farmer to overcome, but there are means to assist with this ongoing problem. Farmers often bring apprentices onto the farm. Although they are usually not paid, apprentices can learn valuable skills from the […]

Excerpted from The Farm to Market Handbook by Janet Hurst. Putting the Plan to Work Review your marketing plan with your team. It is important to have everyone on board and moving in the same direction. After the plan is written, there will be a document to go to, to assist in decision-making processes. Although […]

Excerpted from The Farm to Market Handbook by Janet Hurst. Find a newsletter template online. Start with a one-page (front and back) format. Create a header with your farm name, logo, and contact information. Write the newsletter with the current season in mind. Include details about your farm but don’t get too personal. Write about […]

Excerpted from The Farm to Market Handbook by Janet Hurst. Brokers can assist the farmer in accessing a broad range of clients. They have made the inroads with chefs, restaurants, food suppliers, and other markets. Their business is to help you sell your products, for a fee. Some brokers add their fee on top of […]