The first rule of marketing is that the customer is always right. It’s a wise rule because customers who have good experiences are much more likely to return to your business. And in the age of the internet, people who have a bad experience are likely to share it. Sometimes it’s a Facebook rant, other […]

One of the great things about making a living on your homestead is earning an income doing things you love. But there are some things to keep in mind to successfully transition from hobby to work. If you want your hobby to be a successful business venture, you need to treat it as a business! […]

Email newsletters are a great way to keep in touch with your customers and let them know what is in season on your homestead. It’s a great way to highlight new products, important dates (like first or last market days of the season) or share exciting news about what is going on at your homestead […]

Many farm-related businesses are seasonal. Our farm stand is open to the public from Memorial Day weekend through the end of November each year. It can be quite tricky to have enough inventory to have a nice selection of items for customers without being stuck with more than we need over the winter months. In […]

How to Define your Ideal Customer: Part Two Use our free 3-page worksheet to better understand who your ideal customer is! In my last post, I discussed why it’s so important to know who your ideal customer is. Understanding who they are will allow you to: Stand out in a crowd because your product/service was […]

How to Define your Ideal Customer: Part One Defining your ideal customer can transform your homestead business and supply you with a steady stream of happy customers! Whether you provide a homestead service, have an agritourism operation, manage a market farm, or operate a small handmade business, we all have one thing in common: customers. […]

Have you heard of Etsy? It is an online marketplace where vendors can sell handmade and/or vintage goods. Selling on Etsy has lots of benefits for us. It has a lot of name recognition and has been around long enough to be a publicly-traded company. Lots of lifestyle magazines feature  products found on the site. […]

Instagram is unique among social networks because of the way it engages its users. Engagement is the way that users interact with the posts on a social media network — the more likes, shares, and comments a post has, the more engaging it is. In this guide, we’re diving into how to create content for […]

Just when you think you have your marketing strategy figured out, think again.  The same methods will not work for everyone and doing so can leave your sales stagnant.  When it comes to making money, you need to stand out and give people what they want….even if they don’t know it yet. Let’s face it, […]

Most hustlers understand that it’s important to have a Facebook page for their business, but it can be a challenge to figure out exactly what to post! A Facebook page that’s friendly to your target audience can be a great way to build excitement and loyalty toward your brand. We talked about why a social […]