The first rule of marketing is that the customer is always right. It’s a wise rule because customers who have good experiences are much more likely to return to your business. And in the age of the internet, people who have a bad experience are likely to share it. Sometimes it’s a Facebook rant, other […]

Email newsletters are a great way to keep in touch with your customers and let them know what is in season on your homestead. It’s a great way to highlight new products, important dates (like first or last market days of the season) or share exciting news about what is going on at your homestead […]

Many farm-related businesses are seasonal. Our farm stand is open to the public from Memorial Day weekend through the end of November each year. It can be quite tricky to have enough inventory to have a nice selection of items for customers without being stuck with more than we need over the winter months. In […]

A big part of Etsy is the ability to connect buyers with makers. (If you’re not familiar with Etsy, be sure to check out Part 1 of this article!) One of my favorite parts about running the farm stand is meeting my customers face-to-face. While this isn’t possible when you are selling online, Etsy does […]

Instagram is unique among social networks because of the way it engages its users. Engagement is the way that users interact with the posts on a social media network — the more likes, shares, and comments a post has, the more engaging it is. In this guide, we’re diving into how to create content for […]

Social media is a great resource for any hustler who wants to increase their reach and bring more attention to their products and brand. However, just because social media is the place to go to connect with many of your customers doesn’t mean that they all connect in the same ways. According to Pew Research, […]

Most hustlers understand that it’s important to have a Facebook page for their business, but it can be a challenge to figure out exactly what to post! A Facebook page that’s friendly to your target audience can be a great way to build excitement and loyalty toward your brand. We talked about why a social […]

A social media marketing strategy is essential for any entrepreneur and is especially important for those of us who are hustling from the homestead. Properly harnessing the power of social media can boost business and mean big returns. Failing to take advantage of social media can cost you traffic and help drive customers to your […]