Instagram is unique among social networks because of the way it engages its users. Engagement is the way that users interact with the posts on a social media network — the more likes, shares, and comments a post has, the more engaging it is. In this guide, we’re diving into how to create content for […]

In today’s fast-paced, impatient society your farm product has to compete with a lot of visual noise out there. It’s easy to be seen on social media, but it’s harder to get noticed. The images on your website, Facebook page, or wherever you choose to advertise need to work for you.   Here are a […]

Branding is all about the image and voice you present to the world! It’s the look, feel and readability of your message. First, let’s start with your logo. A logo is simply a symbol that represents your business. You can use letters, pictures, a mascot, and icons. Think of it as a visual mark that […]

Social media is a great resource for any hustler who wants to increase their reach and bring more attention to their products and brand. However, just because social media is the place to go to connect with many of your customers doesn’t mean that they all connect in the same ways. According to Pew Research, […]

This is always a busy time on our farm. The garden is at peak production and I try to preserve any produce left over at the end of our market days. On days the stand isn’t open, I’m usually found in our processing kitchen making jams, salsas, pickles, and more. There are also plenty of […]

Naming your business entity is a very important step. You’ll want to choose a name that reflects your mission and brand identity. Avoid names that are long and confusing.  Sit down and give yourself a brainstorming session. Come up with a whole list of names that could easily represent your new business and try them […]

In the last two blog posts, you hopefully had fun brainstorming product ideas and clarifying your dream direction. Now it’s time to roll up our sleeves and bring your business idea to life. First it’s important to answer these two questions: What types of eco-friendly product(s) do you want to offer? [Example: organic chocolates, natural […]

The Importance of Signage   We just closed down our U-Pick sunflower field for the year. The petals have fallen and the beautiful flowers have gone to seed. I was blown away by the turn out and interest we experienced this first year. With little advertising investment and a low traffic location I expected maybe […]

Proper Storage of Hay and Pricing   Once you’ve collected a quality hay crop the hay must be stored properly. This is the final step in ensuring a good return at auction. Even the best hay, if improperly stored can ruin your efforts.   Storage     Proper storage of hay is extremely important. Wet, […]

Most hustlers understand that it’s important to have a Facebook page for their business, but it can be a challenge to figure out exactly what to post! A Facebook page that’s friendly to your target audience can be a great way to build excitement and loyalty toward your brand. We talked about why a social […]