Excerpted from The Farm to Market Handbook by Janet Hurst.
- Find a newsletter template online.
- Start with a one-page (front and back) format.
- Create a header with your farm name, logo, and contact information.
- Write the newsletter with the current season in mind. Include details about your farm but don’t get too personal. Write about your crops, your animals, and other pertinent details.
- Include a calendar and make note of the farmers’ markets you will be attending.
- Include a recipe for a seasonal dish.
- Note any special events at your farm.
- Note special days such as National Tulip Day (or make up days to celebrate your specialty crop).
- Include plenty of pictures.
- Publish your newsletter on paper to hand out at the market, and archive them on your Facebook page.
- Send the newsletter to your mailing list as well
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This excerpt has been reprinted with permission from The Farm to Market Handbook by Janet Hurst and published by Voyager Press, 2014.
