Structure Your Cottage Food Business
Shared From MOTHER EARTH NEWS – Written by: John Ivanko and Lisa Kivirist
Selling your story
Determine what makes your product different – and better than others. In some cases, if your ingredients are from your apple orchard, you’re using a cherished ethnic recipe passed down several generations, or you have a unique product you’ve developed and perfected, these may be reason enough for a successful launch in your community.
Most cottage food operations quickly set up an attractive website; you can set up one for free on Wix, Weebly or WordPress. Everything you do is about sharing your story. Don’t overlook ways to let your customers do this for you as well. To build awareness around your product, you’ll need to get people to try it, love it, and share what they like about it with others in your community. Social media, including Facebook and Twitter, provides free options to build relationships and reach out to potential customers.
People, Partnership and Purpose
Organize your kitchen
Most important of all is food safety. You wouldn’t poison your own family, so why would feeding the public be any different? State food safety requirements may be as simple as practicing basic food handling procedures, like sanitizing counters, washing hands, and keeping a thermometer in your refrigerator. In some states, there may be a specific requirement list and a mandatory on-site inspection; in these states, however, such regulation is balanced by a greater opportunity for sales.
Business and bookkeeping basics
To continue reading about John Ivanko and Lisa Kiviristr’s home based business, check out Create a Home Based Business with Your Baked Goods on MOTHER EARTH NEWS.